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Multimedia mobile phone is the most ubiquitous entertainment device, says Multimedia Intelligence

The standard for mobile phones is changing, driven by the demand that handsets not only deliver a communication experience, but also provide an optimal entertainment experience, according to MultiMedia Intelligence. Worldwide unit shipments of feature rich multimedia mobile phones will exceed 300 million units in 2008, outnumbering shipments of TV sets, according to the analysts. Free whitepape

The requirements for competitive multimedia handsets, also referred to feature rich multimedia handsets, not only involve improving the features themselves, but also secondary hardware improvements to enable optimal performance.
“Multimedia is the term of the day as wireless services expands beyond voice to include a variety of communication, data, and entertainment services,” said Frank Dickson, Chief Research Officer for MultiMedia Intelligence. “Companies such as Nokia, Motorola, Samsung, LG and Sony Ericsson are racing to meet the consumer and operator demands for increasingly feature-rich multimedia handsets, while controlling handset cost and power consumption. In turn, semiconductor manufacturers like Broadcom, ST Microelectronics, Texas Instruments and Qualcomm are competing to enable the increasing demands of handset manufacturers.”[1]




http://www.encyclopedia.com/doc/1G1-174204246.html

SCOTTSDALE, Ariz. -- The standard for mobile phones is changing, driven by the demand that handsets not only deliver a communication experience, but also provide an optimal entertainment experience, according to a free whitepaper by MultiMedia Intelligence. The requirements for competitive multimedia handsets, also referred to as feature rich multimedia handsets, not only involve improving the features themselves, but also secondary hardware improvements to enable optimal performance.[2]



http://www.dri.co.jp/mmi/wp/mmimultihandsets08.htm
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Multimedia Handsets- The World’s Most Ubiquitous Entertainment Device

Beyond Basic Multimedia... Moving to Feature-rich Multimedia Handsets

ユビキタスエンターテインメント機器  マルチメディア携帯電話
ユビキタスエンターテインメント機器 マルチメディア携帯電話
Voice commoditization and falling voice ARPU are driving wireless operators to focus on data revenue models and services. The shift to data revenue is among several key trends in the wireless industry, including:

  • Development of mobile premium content, including mobile music, games, video and TV
  • An array of new data applications, including location-based services, mobile banking, mobile wallets, and enterprise productivity applications.
  • Broadening of business models and market participants
  • Mobile advertising emerges
  • Loosening of operator-centric walled gardens
  • Off-deck content growth and distribution
  • Convergence with Internet/IP applications brings new market participants and a shifting competitive landscape.
  • Convergence with an array of new networks & connectivity
These trends are driving a momentous transition in the wireless industry, including a drive toward multimedia handsets. The “phone” has expanded into a multi-use device that changes its utility based on use. Handset manufacturers are racing to support industry demand for increasingly feature-rich multimedia handsets, while controlling handset cost and power consumption.
MultiMedia Intelligence’s whitepaper, “Multimedia Handsets- The World's Most Ubiquitous Entertainment Device” is free for download.[3]



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  1. ^ "Multimedia mobile phone is the most ubiquitous entertainment device, says Multimedia Intelligence| Tekrati Research News." Tekrati Research News Summaries | Consumer Electronics. Tekrati Inc, n.d. Web. 26 Jan. 2010. <http://ce.tekrati.com/research/10001/>.
  2. ^ " Multimedia Mobile Phone is the World's Most Ubiquitous Entertainment Device, According to Free Whitepaper by MultiMedia Intelligence. - Business Wire | Encyclopedia.com." Encyclopedia - Online Dictionary | Encyclopedia.com: Get facts, articles, pictures, video. HighBeam™ Research, Inc. , n.d. Web. 26 Jan. 2010. <http://www.encyclopedia.com/doc/1G1-174204246.html>.
  3. ^ "Multimedia Handsets- The Worldfs Most Ubiquitous Entertainment Device." ƒf[ƒ^ƒŠƒ\[ƒX. DATA RESOURCES, Inc. , n.d. Web. 26 Jan. 2010. <http://www.dri.co.jp/mmi/wp/mmimultihandsets08.htm>.